Posted: 28th January 2025

Do You Use Facebook & Instagram? We Do & Here's Why!

Choosing an estate & letting agent who actively uses Facebook and Instagram can offer several benefits, especially in todays digital-first real estate market and this is why Barbers have a marketing department dedictated to providing interesting articles, property showcases, local news, community events, staff updates and so much more on their Facebook and Instagram pages.

Here is why we include Facebook and Instagram marketing as part of our customers buying, selling, letting and rental experience:

 1. Wider Audience Reach

Social media platforms like Facebook and Instagram have massive user bases, giving estate & letting agents access to a broader and more diverse audience. This can help your property get exposure not just to local people but also to potential buyers & tenants outside the immediate area who might not be actively searching through traditional listings. It also helps buyers and tenants moving into the area to find out more about who to choose when finding their new home.

 2. Visual Appeal

Instagram, in particular, is a highly visual platform, ideal for showcasing high-quality photos, virtual tours, and videos of properties. Professionally designed posts and reels can attract more attention and generate interest faster.

3. Engagement and Interaction

Social media allows estate & letting agents to interact directly with potential buyers and tenants through comments, direct messages, and live sessions. This enables them to ask questions instantly, helping to build trust and streamline the communication process.

 4. Faster Property Updates

Agents can quickly post new listings, price changes, or updates about properties, ensuring that followers are always up to date.

 5. Enhanced Credibility

An active and well-maintained social media presence reflects professionalism and modernity. Here at Barbers we consistently share valuable content (e.g., market insights, tips for buyers/sellers), reviews, local news stories and promote community events to help buyers & tenants.

Please follow and like our Facebook and Instagram pages so that you can see what we share and we hope you enjoy our content - we are always happy to hear any local news to promote events and we love sharing the wonderful array of properties we have the priviledge to sell and rent.

 

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